A detailed guide for event management online
With the Covid pandemic, in-person events have significantly declined. Yet, the reality is that work and networking have to continue as usual. Event managers have had to resort to digital platforms to host events. One thing working in their favor is the tons of technological innovations to help with tasks. Such include video conferencing facilities, registration, and database management...
How to write a winning ‘about us’ page: 8 dos and don’ts
Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page. Does your “About Us” page leave a stellar first impression? Does it effectively tell users what your business is about, who it helps, and how it stands out from the competition? Today’s customer wants to know exactly who they’re doing business with; in fact,...
5 reasons why everyone is moving their website to WordPress
WordPress is a popular platform that powers more than one-third of the world’s websites ranging from small blogs to professional sites like Skype and Microsoft. It is among the top three most used site building packages; the other two are Joomla and Drupal. WordPress is available to download for no cost and easy to use. This holds true not only for experts but also for beginners. In recent...
How publishers should evaluate the post-cookie options
When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies. According to a December 2020 Lotame survey, six in 10 US marketers said that multiple identity solutions would be needed, so...
40 great content ideas to start a blog
The problem is more common than you might think. Professionals and newbies alike often experience the dreaded writer’s block while sitting down to create their next blog post. More than anything else, the death of a blog is due to lack of content. A successful and healthy blog needs new posts at a minimum of once a week. Here are 40 ideas to help keep the ideas flowing: Lists – A Blogger’s...
10 great ways to significantly increase blog engagement
Why is engagement important? Engagement is an important factor for the SEO of your website. When Google sees that your engagement levels are high, it will raise your search engine ranking, and you’ll get more visitors. Engagement can come in the form of blog comments, shares on social media, and repeated visits by your audience. So how do we increase our blog engagement? These are some of the...
7 writing hacks that every marketer should know
In the past, marketing primarily focused on garnering attention through TV ads and signposts. However, the proliferation of media outlets has entirely changed the marketing landscape over the past two decades. Websites created for cat selfies and family portraits have been gradually transformed into profitable marketing platforms. Even digital service providers (DSPs) are now tailoring their...
How to use guest posts to establish your professional creds
When it comes to establishing your professional credentials through digital marketing, few methods can match the effectiveness of guest posting. Contributing content to trusted, relevant sites will increase your brand exposure and establish you as a thought leader in your field. Why is guest posting so powerful? Is the effort to search for suitable sites, reach out to site owners, and write...
Why is no one reading my company blog? 4 possible reasons
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...