How to use personal passions to create meaningful content
How do you craft meaningful content that persuades consumers? Use your passion for greater insights. 3 essential tips for using a passion to enrich content. Content is still one of the best ways to engage consumers. Create meaningful content, and you offer like-minded customers more reason to get involved and invested with your brand. Whether information is coming from peers, family, or...
7 writing hacks that every marketer should know
In the past, marketing primarily focused on garnering attention through TV ads and signposts. However, the proliferation of media outlets has entirely changed the marketing landscape over the past two decades. Websites created for cat selfies and family portraits have been gradually transformed into profitable marketing platforms. Even digital service providers (DSPs) are now tailoring their...
Content marketing ideas to use during the covid-19 crisis
This global pandemic has quarantined everyone, be it, businesses, or customers. However, one thing that has witnessed a multi-fold increase, even in such desperate times, is content consumption. This reiterates the fact that the demand for such content in the market is massive. With the increasing panache and prominence of digital mediums, content is truly a successful survivor of the Covid-19...
How to know if you’re producing quality content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy,...
How to know if you’re producing quality content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy,...
How to make your content go viral
Every marketer wants their content to reach as many eyeballs as possible. But with an almost unfathomable amount of content created every minute of every day, how can you make this happen? If your content marketing strategy consists of nothing more than creating the content, applying SEO best practices and hoping for the best, you’re not doing enough. To make your content go truly viral, you...
The 3 biggest factors that maximize your business’s valuation
Why the right people, assets and revenue predictions will matter most to investors. Many entrepreneurs dream of selling their business one day for a life-changing sum of money. In the shorter term, they may want to raise money from investors and get the best possible valuation to reduce the amount they dilute their own ownership. There are dozens of way to calculate a credible valuation in...
A simple guide to creating a successful travel content strategy
Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to. Some businesses are still to be sold on whether investing in content is a good idea, but when you look at websites like The Culture Trip investing in creating 3,000 posts a day, it’s hard to believe that content...
10 types of direct marketing (+how to get started)
Direct marketing is a powerful way to reach customers, generate leads, and drive ROI. In recent years, creative innovation, the digital age, and robust analytics have helped give direct marketing a new life. Today, most brands incorporate some type of direct marketing campaign into their marketing strategy. Direct marketing is a form of advertising by which brands communicate directly with a...