4 big tips to make your brand more memorable & appealing
I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended product and then, when I’m at the point of sale, searching for the best price so I can complete my purchase. For many items, I have found that my choice of a wide variety of retailers is not down to the cheapest...
5 things you probably did not know about content marketing
Content marketing is a term that covers most of the strategies, tactics, and techniques that are used by companies to promote their businesses online. The main objective of content marketing is to attract, convert and retain customers through engaging, valuable and trustworthy content. By providing relevant content on your website, you improve the reliability of your platform, which signifies...
SEO in 2019: How to ensure your content gets ranked
Did you know that there are over 500 million blogs on the Internet? It’s an extremely competitive industry which requires a lot of effort to succeed at. People that have been producing content for 5 or 10 years will definitely be ranking much higher than those who are just starting. Because there is a blog on almost any topic, Google has to pick the best article to show its users. But the good...
6 keys to branding your business
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers. So, where do you start? 1. Know Your Buyer Persona Who are you...
3 untapped tactics to drive traffic to your content marketing campaigns in 2019
Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms? How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours. This is a...
7 ways to engage customers online
You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a low-risk cash pipeline. Short-term working capital loans help you overcome barriers to engaging with customers online. You can use working capital loans to: • Hire a...
7 content marketing stats you need to know for 2019
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end of 2018, it’s a good time to review your work from the past 11 months...
Why content still matters in the ad tech sphere
Marketers aren’t giving it as much attention as it needs Understanding your audience has always been vital to media planning and buying. Today, data-driven insights allow marketers to go beyond standard demographics and deploy much richer targeting. And with the predominance of programmatic, audience-driven planning and buying is more than at the fore. It has become standard operating...
Using contextual moments in marketing
Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted with the growth of moment marketing. Moment marketing allows us to connect with the consumer in moments that matter, so that we can deliver meaningful advertising in a contextually relevant place to deliver stronger results. But...