The outlook on growing trends in digital marketing that will rapidly grow in 2022
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch from traditional marketing to the digital marketing space. Traditional marketing loyalists have also given big thumbs up to the emerging digital marketing trends. Trendsetters of...
Best practices: blending inbound marketing and account-based marketing strategies
Digital technology has revolutionized how we live, work, learn and interact with others. Ethically speaking, you want your business to use the digital experience as a positive way to connect with your audience. There is a reason why people want to get rid of cookies. The digital experience has become cluttered with fluff. For businesses, breaking through the excess noise has increasingly...
5 scrappy marketing strategies when you don’t have a budget
Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service. While advertising on a limited budget is challenging, it is not impossible. And in fact, when you have to get creative, sometimes the out-of the-box thinking and tactics required, can yield some big results. You may not have the budget of the big...
Tips for increasing online sales with ecommerce digital marketing
Boosting store sales is a common goal, but the strategies to reaching it are different. There is not a strategy or technique that fits well with every eCommerce website. Digital marketing is itself a vast that you have to venture out on multiple mediums to get customers. Covering them all may be difficult and out of budget for an online store that’s why we need to be smart enough in staying to...
Develop these skills to elevate your digital marketing in 2022
Marketing has undergone a seismic shift with the growth of online users on digital platforms. The pandemic has shown us how everything can go virtual, and several people have tried their hand and been successful in building their careers and brand through digital marketing. There are certain skills you need to elevate your game to keep up with the times or even seek a career in this field to...
Sunil Gupta & Rima Mishra on how to run a successful digital campaign
A campaign as the name suggests is basically a collective activity that leads to an aim. A digital marketing campaign hence involves a ripple of activities that lead to enhanced visibility, interaction and strong recall. Taping content trends, popular hashtags, capitalizing on the wave of emotions are the few go-to digital marketing campaign starters. Crafting digital campaigns is both a...
3 tips for small businesses to use digital marketing
The past year has been challenging for everyone, and it is especially true for small businesses. However, the crisis can always be turned into new opportunities. The good news is that consumers are starting to use more online tools to search for local businesses, so business owners can migrate their products and services online to reach more customers. That being said, a great tool or service...
20 essential skills for digital marketers
You don’t need to have every single digital marketing skill out there, but the ones on this list will help you succeed in any role. Many people come into the digital marketing industry with the soft skills they need to do a great job. These skills can make it easier for them to learn the hard skills necessary to perform their job duties. It’s been said that soft skills can’t really be...
Kyle Lorber discusses how digital marketing can help grow your small business
As a social media manager for some of the top-grossing residential real estate firms in New York, Kyle Lorber understands the value of a good digital marketing strategy. There is a time and place for traditional marketing, says Kyle, but the future is almost completely digital. And it’s not just for major companies like the ones he serves. Digital marketing is the most cost-effective marketing...