5 expert digital marketing tips
1. Know your customer personas and tailor your value proposition to each of them Think CMO Maggie. CFO Colin. College Student Candice. Do you know who your business’s customer personas are? These are the people who buy your product or service. Customer personas are semi-fictional representations of your ideal customers. They are based on data and research. They will assist you to ensure...
7 key points of using digital technology in marketing services for success
Digital advertising services help you improve your organization online via search, social media platforms, and also paid networks. Unlike standard methods such as print media or television digital advertising and marketing solutions just concentrate on electronic channels utilizing data. A lot of great electronic advertising and marketing platforms like Digital Marketing Solutions supply...
Achieving holistic attribution is more a journey than a goal
Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult—but more marketers continue to work on...
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots and shifts and the acceleration of various trends that were already transforming the world of digital marketing. Let’s examine five...
Budget-friendly digital marketing for small businesses in 2021
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to move forward and show our communities that we are still here. This does not require an expensive marketing campaign using money we...
How surveys help you build a seamless customer support experience
When customers remain engaged with brands, an effortless transition is expected throughout all the touchpoints – be it in-person, digital channels, or both. This makes a seamless customer support experience (CX), aka omnichannel customer experience a much-expected norm. However, with the arrival of COVID-19, companies were thrown into a loop and made to revisit their approach in delivering...
The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today. While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily. A cookieless reality is imminent, but advertisers can’t afford to run out the clock,...
Online marketing tips for manufacturing companies
Like most industries, manufacturing companies get a majority of business by maintaining their loyal customers. However, partnerships and word-of-mouth have proven to be just as important for manufacturers. While traditional and more “old-school” marketing techniques have been the crux of the industrial sector, ruling out online marketing as a part of your business strategy should be avoided....
5 copywriting tips for affiliate marketers
Affiliate marketing is still going strong in the world of marketing. However, the competition is more fierce than ever. There are PPC (pay-per-click) ads, social media ads, CPC (cost-per-click), and of course, the growing number of affiliate partnerships. So, how can you empower your affiliate marketing to succeed in the competitive digital marketing society? Amazing copy is the solution....