How 2020 will shape future affiliate growth
If the chaos of 2020 has taught us anything, it’s that trying to predict what next year holds for the affiliate industry feels somewhat of a futile exercise. Another consequence of such a disruptive year is that it has required every business, regardless of their fortunes, to be more introspective and assess, root and branch whether they’re not only operationally resilient but nimble enough to...
Don’t close your restaurant !: Better put it online
The new normal will increasingly rely on digital. Do you already have a plan? 2020 has meant a challenge for restaurants and businesses, who saw in home delivery applications an option to continue with their business; However, the solution led -in many cases- a new headache, when entering a totally different cost structure, with commission payments of up to 30%, without having access to data...
7 writing hacks that every marketer should know
In the past, marketing primarily focused on garnering attention through TV ads and signposts. However, the proliferation of media outlets has entirely changed the marketing landscape over the past two decades. Websites created for cat selfies and family portraits have been gradually transformed into profitable marketing platforms. Even digital service providers (DSPs) are now tailoring their...
What are the digital marketing mistakes you should avoid?
Digital marketing encompasses all efforts directed towards promoting a business through the internet. Some of those include Content Marketing, Social Media Marketing, Email Marketing, and SEO. While each digital marketing activity is unique, some common ground rules must be followed. Just a few digital marketing mistakes can ruin even the most successful businesses in no time. So, businesses...
Transforming to win with digital ads
Is there any doubt that radio is the best and most cost-effective reach medium ever created? For many decades, radio broadcasters have made a can’t-miss pitch to advertisers: although they are focused on one primary tactic (the linear broadcast), it is a highly differentiated, high-value product with great reach in a given geography. Most radio stations can point to a long and proven track...
Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing. COVID-19 has undoubtedly hit global business hard and that is bound to create a knock-on effect on your digital marketing activity. In this piece I have provided five key areas to look at that can help you minimize the current impact on your business and build up back to normality...
Study finds digital advertising is crucial to SMEs during covid-19
UK – Small and medium-sized enterprises (SMEs) believe that digital advertising is crucial to the future of their business during the Covid-19 pandemic, according to research from the Interactive Advertising Bureau (IAB). The study, called Powering up, found that 64% of the almost 1,200 businesses surveyed were concerned about the future of their business, and half of all the businesses...
Digital transformation is no longer a buzzword. It’s an imperative.
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. In what can now be best described as a prescient moment, Razorfish...
Is getting new customers through search engines hard? Try the following options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online....