How to uncover digital growth opportunities for SMBs in 2020
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
5 non-technical ways to make a world of difference to digital advertising
A friend working in a marketing agency recently asked me if there is any simple and non-technical way to optimise native advertising campaigns, given that major native advertising platforms are still quite new to marketers. As a performance marketer transitioning from managing accounts on Google and Facebook to now working in a native advertising company, I can empathise with the pain of...
How to boost mobile app downloads and motivate holiday shoppers
As retailers scramble to finalize their plans and offers for the 2019 peak holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. You need to make sure your apps will not only deliver performance and the customer experience shoppers have come to expect, but find ways to increase app downloads prior to Thanksgiving and Black Friday. Despite...
Three digital marketing trends that can bring you closer to your customers
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will...
How to detox your digital marketing strategy
Today, everyone wants to start an online business. There are many success stories out there when it comes to eCommerce businesses, be it on Amazon or somewhere else online, with several true case studies of 6-figure businesses being established within short spans of time. However, for every success story, there are hundreds of online businesses that crash and burn—often within the 6-12...
Digital marketing 101: What small businesses need to know
Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing this year.) But to get the best results, it’s important to understand digital marketing and keep up with digital marketing...
Developing an effective keyword strategy
Keyword Research Choosing the right keywords should be a top priority to start your company off in the right direction. Make your selection based on logic and common sense. “What would my clients be typing into Google to find my services?” Take your answer and make it more specific to the product or service you specialize in. Add terms that will help to identify a specific type of search that...
How to be really good at Digital Marketing in 2020?
With digital trends growing YoY and newer technologies and experiments being tested out in the industry, Digital marketing is bound to take up a larger share in the coming years. With the search engine giant, Google testing out new approaches such as shopping tab to increase customer experience and leveraging buying intent, E-commerce players like Amazon increasing priority to marketplace,...
A bright spot in digital marketing
Suresh Reddy-founded Brightcom Group has built Rs 2,400-crore business entity Hyderabad: World is going digital… But Suresh Reddy, chairman and CEO of Brightcom Group, saw its potential twenty years back. An entrepreneur with a commitment to build high value businesses, Reddy who started a small venture in the US that focused on digital greeting cards for both individuals and corporates in...