4 ways to refresh your email newsletter
It seems that many companies approach email newsletters with the mindset that as long as they have one and set it consistently, that is sufficient enough. That couldn’t be further from the truth. Email is an excellent way for brands to share product updates and engage with their customers. It can also serve as a platform for companies to establish themselves as a voice of authority within...
7 email marketing funnel ideas for turning more subscribers into customers
If you’re trying to nudge your prospects to turn them into customers, these seven ideas can help. Conversion email marketing funnels are created to motivate recipients to make a purchase or complete another action right now. Sending highly targeted, personalized messages is essential to your success when it comes to conversion email marketing funnels. Make sure the actions you want...
Three ways AI will revolutionize email marketing
The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today. Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers....
How can small businesses compete in the new age of email marketing? 3 ways.
Email marketing isn’t what it used to be. Which is not to say that it’s become any less effective. Quite the opposite, actually: Email continues to offer the best return on investment around — outperforming other digital marketing channels substantially. In fact, according to the Data & Marketing Association and Demand Metric, email has a median ROI of 122 percent. So, all...
Should marketing emails use a ‘no-reply’ email address?
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using ‘do-not-reply’ or ‘no-reply’ in your email sending address is a bad idea. I love talking with marketers, and I do it often. They ask me great questions about email and how to do it better. But every once in a while, I get a question that makes my head explode, and I got one of...
Don’t let these 2 myths block your email marketing success
Your job is finding the people who want to hear from you. or entrepreneurs who use email marketing, getting your messages into the inbox is critical. But some common misconceptions about email marketing reveal that the real challenge isn’t about getting in the inbox at all. The secret — if you want to call it that — is creating email content that people actually want to read. It’s...
Why email marketing has lasted five times longer than your first marriage
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer. Like a marriage, email marketing is based on a relationship between two interested parties: a brand and a consumer. But while the average first marriage only lasts about eight years, email marketing has been around for...
The 5 rules of highly-opened email subject lines
“Use keywords” “Don’t go over 50 characters” “Start with action oriented verbs” “Use emoji” “NEVER use emoji” These are just some of the pieces of advice you’ll get when you Google “how to write an email subject line”. In fact, Google returns over 31,000,000 results for that query at the time of writing. This number makes more sense when you know that one of the most common email marketing...