Finding Your Target Audience Through Social Media
Today, influencer and content creator are two of the most sought after jobs. Not everyone can go viral, but everyone can make an impact. In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are not far behind. For...
3 initial steps to doing your own PR and getting excellent results
It’s a classic symbiotic relationship. Entrepreneurs need exposure in the press and the media need information from brands to fill their pages. It should be a balanced partnership then yes? Well… not always. The problem comes when you’re simply not giving the media what they can use, i.e. what’s of interest to their particular readers. Often this is down to not understanding how...
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing. One of the most creative and innovative social media accounts for a business is Wendy’s. Across their social media platforms, but particularly their Twitter account, the fast-food restaurant has been known for its biting tweets against competitors and followers purposefully asking to be roasted for a laugh. No burger joint is safe...
Social media marketing: Effective ways to use social media hashtags
If you want to make your social media marketing successful, using hashtags can be a big help to achieve that goal. Hashtags make it easier for social media users to discover your content, and they enable you to find relevant posts from other users and businesses. It also connects everyone on social media according to their common interest. Using hashtags is also an excellent way to promote...
How to avoid social media “pods” and still build an audience
There are better ways to grow your following. In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible to create a niche or topic pod, find followers and then ask them to participate actively. It...
7 writing hacks that every marketer should know
In the past, marketing primarily focused on garnering attention through TV ads and signposts. However, the proliferation of media outlets has entirely changed the marketing landscape over the past two decades. Websites created for cat selfies and family portraits have been gradually transformed into profitable marketing platforms. Even digital service providers (DSPs) are now tailoring their...
The best ways to make money online in 2020
If you have been searching the internet for the best ways to make money online, chances are that you have read a lot of garbage already. That is because there are many pyramid schemes targeting unsuspecting job seekers, both offline and online, not forgetting websites that lie just to get clicks. So, before we tell you how to make money online, we have to mention that ours isn’t a list of...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing prejudice. Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm gives you an answer without any explanation of how it came to that conclusion. It does not show its work; you...
The effects of social media platforms on small businesses
We live in a world where places are rated based on how “Instagrammable” they are. Thousands of people around the world share similar content on social media platforms, calling themselves “influencers” and asking for special treatment just because other people on the same social media platforms pushed the “following” button. Ads are being pushed into your newsfeed using complicated algorithms,...