Influencer marketing for B2B: 4 examples that prove it can work
While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist — you just need to know where to look. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of influencer marketing, and many B2B...
How to make room for video in your content strategy
Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an exponentially more powerful medium: video. When you study the efficacy of video and the marketplace’s demand for visual content, it’s clear that video is the future of the industry. Making room for this new model in your existing content-marketing strategy makes good sense for a...
10 simple ways to grow your blog following
How do you build fans? Sure, you could pay for them or trick them into coming to your blogs with sneaky headlines. Or… You could take the long (but most effective route). While building a blog following doesn’t happen overnight, there are several effective things you can do to gain a strong and long-lasting group of readers who want to engage with your content. Read on to learn more. 10...
Video Marketing: Why should I use it?
The way your customers consume content continues to evolve. Video marketing is all the rage and continues to be a hot topic for brands large and small. With the rise of live video and video content, we’re viewing more content than we ever have before. We’re learning through each view. We’re finding new audiences that engage with our material. We’re including innovative storytelling and unique...
The social media marketing checklist your business needs in 2017
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to...