Decoding PPC Tests: A Comprehensive Guide to Evaluating Success or Failure
Pay-Per-Click (PPC) advertising is a powerful tool for driving targeted traffic to your website, but not every PPC campaign is guaranteed success. To ensure you’re getting the most out of your PPC efforts, it’s crucial to conduct tests and analyze their outcomes. In this blog post, we’ll delve to provide additional tips to create a comprehensive guide for evaluating the...
The Art Of Crafting A Successful Crypto Marketing Campaign: Unveiling The Rise Of Digital Assets
The world of cryptocurrencies continues to evolve and captivate the attention of both investors and enthusiasts alike. With each passing day, new opportunities and challenges arise, requiring crypto projects to adopt effective marketing strategies to stand out from the crowd. In this blog post, we will delve into the realm of crypto marketing campaigns, drawing inspiration from the latest...
Three Unexpected Ways To Increase Digital Marketing Return On Investment
Google Ad Costs Skyrocketing While Conversion Rates Fall: Google is the undisputed king of internet advertising, with most businesses worldwide spending some of their ad budgets on PPC ads. However, the economic slowdown is coupled with an increase in Google ad costs and a decrease in conversion rates. Founder of Fullmoon digital, Derek Chew a former early Yahoo! employee, busts common digital...
What Are The 5D’s Of Digital Marketing Concept?
To put it simply, digital marketing is advertising via digital means. It’s an inexpensive way to reach a large audience, contrasting traditional types of advertising. As an added bonus, this method boosts consumer loyalty by presenting exclusive deals and discounts. Therefore, for digital marketing to be successful, it needs active engagement from the target audience. There’s a connection to...
Local Video Marketing: 4 Ways To Win With Video
Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms. Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over...
Merits And Demerits Of Hiring A Digital Marketing Agency
Whether you are starting as an entrepreneur or are already in business, you know marketing is essential. In this digital era, most businesses would not be where they are without incorporating digital marketing in their businesses. That said, not every entrepreneur is adequately skilled in advertising digitally. That’s where hiring the services of digital marketing agencies is considered. Would...
5 scrappy marketing strategies when you don’t have a budget
Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service. While advertising on a limited budget is challenging, it is not impossible. And in fact, when you have to get creative, sometimes the out-of the-box thinking and tactics required, can yield some big results. You may not have the budget of the big...
A detailed guide for event management online
With the Covid pandemic, in-person events have significantly declined. Yet, the reality is that work and networking have to continue as usual. Event managers have had to resort to digital platforms to host events. One thing working in their favor is the tons of technological innovations to help with tasks. Such include video conferencing facilities, registration, and database management...
Kyle Lorber discusses how digital marketing can help grow your small business
As a social media manager for some of the top-grossing residential real estate firms in New York, Kyle Lorber understands the value of a good digital marketing strategy. There is a time and place for traditional marketing, says Kyle, but the future is almost completely digital. And it’s not just for major companies like the ones he serves. Digital marketing is the most cost-effective marketing...