4 ways to build your email list
Let’s review how you can use direct mail (self-mailers and postcards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling. Cold-calling Nobody likes the idea of calling someone out of the blue. Bear with me for a moment: This strategy costs you nothing but time (or a bit of cash if you...
Budget-friendly digital marketing for small businesses in 2021
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to move forward and show our communities that we are still here. This does not require an expensive marketing campaign using money we...
How to avoid social media “pods” and still build an audience
There are better ways to grow your following. In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible to create a niche or topic pod, find followers and then ask them to participate actively. It...
Don’t close your restaurant !: Better put it online
The new normal will increasingly rely on digital. Do you already have a plan? 2020 has meant a challenge for restaurants and businesses, who saw in home delivery applications an option to continue with their business; However, the solution led -in many cases- a new headache, when entering a totally different cost structure, with commission payments of up to 30%, without having access to data...
Ecommerce is (still) the next frontier for influencer marketing
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet. Most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market. Sensitivities around the topic of the coronavirus have heightened the importance of brand- and relationship-building. Demand for sales-oriented influencer marketing, too, has...
The 6 best video types for growing your business
The popularity of video is undeniable. Whether for entertainment, information, or to drive sales, video is one of the most effective and engaging forms of communication today. The online consumption of video is now 15 times higher than it was in 2017. This represents an incredible opportunity for creators and businesses who are looking for fresh ways to capture the attention of their audience....
How SEO and PPC can work together to drive traffic and conversions
Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both of them. SEO is better because the results last longer. In PPC, when you stop...
Content marketing ideas to use during the covid-19 crisis
This global pandemic has quarantined everyone, be it, businesses, or customers. However, one thing that has witnessed a multi-fold increase, even in such desperate times, is content consumption. This reiterates the fact that the demand for such content in the market is massive. With the increasing panache and prominence of digital mediums, content is truly a successful survivor of the Covid-19...
Which PPC metrics should you focus on?
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Here are some key paid search metrics to look at. There is no “right” way to run a PPC account – trial and error will help you find the best path to positive ROI. In this installment of Ask Me Anything About PPC, we will address the following question: “Which metrics should I actually pay...