How to Ensure Success With Your Growth Marketing Plan in 2023
Growth marketers are about boosting their businesses through tangible results. And while that usually means sales, success can also look like higher customer retention numbers and more qualified leads. These outcomes don’t just happen. They’re the result of precise plans and well-executed strategies. However, plans and strategies often need revisiting and fine-tuning. A critical component of...
Finding Your Target Audience Through Social Media
Today, influencer and content creator are two of the most sought after jobs. Not everyone can go viral, but everyone can make an impact. In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are not far behind. For...
Digital ad spending outlook blows past previous forecasts
Like others, in early 2020 we found ourselves needing to adjust our digital ad spending forecasts to account for unprecedented economic uncertainty. While our initial impulse was to revise downward, by Q4 2020 we started seeing a market rebound and raised our outlook accordingly. In 2021, we made further upward revisions, resulting in a forecast that, by 2024, will be about $65 billion higher...