E-commerce: The Future Of Shopping
In recent years, the rise of e-commerce has revolutionized the way we shop. With the ability to purchase goods and services online, e-commerce has made shopping more convenient, accessible, and efficient. The growing popularity of e-commerce has also had a profound impact on the way businesses operate, with an increasing number of companies moving their operations online to take...
How you handle email replies matters for great customer experiences
If your “reply-to” handling is automated, you might be missing an opportunity Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean. You might have a reply-to...
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots and shifts and the acceleration of various trends that were already transforming the world of digital marketing. Let’s examine five...
B2B native advertising trends in 2020
2020 has presented its challenges for B2B marketers, and perhaps no advertising channel has proven to be more scrutinized than branded content and native advertising. Whether it’s dealing with the business implications of the pandemic or successfully brand positioning through social issues, marketers have had to rethink their approach to content. Many marketers hit the pause button to an...
Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing. COVID-19 has undoubtedly hit global business hard and that is bound to create a knock-on effect on your digital marketing activity. In this piece I have provided five key areas to look at that can help you minimize the current impact on your business and build up back to normality...
How to know if you’re producing quality content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy,...
How to uncover digital growth opportunities for SMBs in 2020
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve CX. Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as...
Top 10 B2B display advertising strategies for 2020 and beyond
Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further...