Tips for increasing online sales with ecommerce digital marketing
Boosting store sales is a common goal, but the strategies to reaching it are different. There is not a strategy or technique that fits well with every eCommerce website. Digital marketing is itself a vast that you have to venture out on multiple mediums to get customers. Covering them all may be difficult and out of budget for an online store that’s why we need to be smart enough in staying to...
Budget-friendly digital marketing for small businesses in 2021
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to move forward and show our communities that we are still here. This does not require an expensive marketing campaign using money we...
How publishers should evaluate the post-cookie options
When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies. According to a December 2020 Lotame survey, six in 10 US marketers said that multiple identity solutions would be needed, so...
40 great content ideas to start a blog
The problem is more common than you might think. Professionals and newbies alike often experience the dreaded writer’s block while sitting down to create their next blog post. More than anything else, the death of a blog is due to lack of content. A successful and healthy blog needs new posts at a minimum of once a week. Here are 40 ideas to help keep the ideas flowing: Lists – A Blogger’s...
How to use guest posts to establish your professional creds
When it comes to establishing your professional credentials through digital marketing, few methods can match the effectiveness of guest posting. Contributing content to trusted, relevant sites will increase your brand exposure and establish you as a thought leader in your field. Why is guest posting so powerful? Is the effort to search for suitable sites, reach out to site owners, and write...
Is getting new customers through search engines hard? Try the following options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online....
Why is no one reading my company blog? 4 possible reasons
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...
Medium is the solution if you want to blog without any overhead
The service helps with hosting, design and building your audience. You’re on your own for a steady stream of fresh ideas HubSpot claims that it is essential for any business to blog. One of the reasons being is that B2B marketers that use blogs receive 67 percent more leads than those that do not. If you’re considering blogging but don’t want to deal with hosting, design issues and...
How businesses can benefit from blogging
There are many benefits of blogging for business today. In fact, blogging is critical. However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind. Blogging helps to: Draw online traffic. Nurture and convert customers. Keep current...