how to make a successful website: 11 critical factors
We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand. Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity. Good websites consider the visitor first, provide a great user experience, and...
5 reasons why everyone is moving their website to WordPress
WordPress is a popular platform that powers more than one-third of the world’s websites ranging from small blogs to professional sites like Skype and Microsoft. It is among the top three most used site building packages; the other two are Joomla and Drupal. WordPress is available to download for no cost and easy to use. This holds true not only for experts but also for beginners. In recent...
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots and shifts and the acceleration of various trends that were already transforming the world of digital marketing. Let’s examine five...
How to measure content success at every stage of the funnel
Content is everywhere – in your emails, on your website, on your blog, even on your social media channels. We’re often guilty of churning out content just because we know we have to, with no regard to the why. Why are you writing and publishing? How does every piece of content you put out there help you meet your business goals? Content can fulfill a lot of roles and help you meet a lot of...
Drop in website traffic? 6 things to check
If you notice a sudden decline in traffic to your website, there are many factors that could be the cause. Understanding what they are and what you can do to restore traffic – or even improve it – is key to putting your website back on track. Monitoring website traffic is a key analytic. It shows that people are finding your site and, when used in connection with other website traffic...
Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall but fails to...
Budget-friendly digital marketing for small businesses in 2021
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to move forward and show our communities that we are still here. This does not require an expensive marketing campaign using money we...
40 great content ideas to start a blog
The problem is more common than you might think. Professionals and newbies alike often experience the dreaded writer’s block while sitting down to create their next blog post. More than anything else, the death of a blog is due to lack of content. A successful and healthy blog needs new posts at a minimum of once a week. Here are 40 ideas to help keep the ideas flowing: Lists – A Blogger’s...
Why content marketing delivers effective results for startups
This year it should make it clear that it’s one of the most important digital strategies that exists. As the world has gone digital, the creation and dissemination of content on any platform has become the daily bread, the problem now is how to stand out in the sea of information found on the internet. 2020 made it clear to us that the digital world is more important than ever, people...