The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today. While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily. A cookieless reality is imminent, but advertisers can’t afford to run out the clock,...
Online marketing tips for manufacturing companies
Like most industries, manufacturing companies get a majority of business by maintaining their loyal customers. However, partnerships and word-of-mouth have proven to be just as important for manufacturers. While traditional and more “old-school” marketing techniques have been the crux of the industrial sector, ruling out online marketing as a part of your business strategy should be avoided....
7 writing hacks that every marketer should know
In the past, marketing primarily focused on garnering attention through TV ads and signposts. However, the proliferation of media outlets has entirely changed the marketing landscape over the past two decades. Websites created for cat selfies and family portraits have been gradually transformed into profitable marketing platforms. Even digital service providers (DSPs) are now tailoring their...
The 6 best video types for growing your business
The popularity of video is undeniable. Whether for entertainment, information, or to drive sales, video is one of the most effective and engaging forms of communication today. The online consumption of video is now 15 times higher than it was in 2017. This represents an incredible opportunity for creators and businesses who are looking for fresh ways to capture the attention of their audience....
How SEO and PPC can work together to drive traffic and conversions
Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both of them. SEO is better because the results last longer. In PPC, when you stop...
How to know if you’re producing quality content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy,...
How is the SEO game going to change in the next decade?
Before 2020, tons of articles were written about what SEO features will be relevant the following year. However, 2020 started with a dramatic change that affected the entire world. The coronavirus made everything different. In March, most of Europe was in complete lockdown. People were trapped in their homes, trying to avoid getting infected. Luckily for everyone, internet connections were...
Is getting new customers through search engines hard? Try the following options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online....
12 predictions for SEO in 2020
As more and more webmasters and entrepreneurs are starting to understand what it takes to succeed in today’s marketplace, online marketing competition continues to grow. If you’re running a website today, you need to constantly upgrade its marketing and performance in order not to fall behind. What does that mean? Well, there are two important aspects that you must consider when it comes to...