4 big tips to make your brand more memorable & appealing
I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended product and then, when I’m at the point of sale, searching for the best price so I can complete my purchase. For many items, I have found that my choice of a wide variety of retailers is not down to the cheapest...
5 tips to make email marketing more creative
Email marketing is one of the founders of digital marketing and is still an effective way to improve your business. Even in this age of social media mania, 91% of all email users worldwide check their emails at least once every day. The challenge is to attract the attention of the recipient who receives at least dozens of emails each day. This need to stand out has made marketers,...
7 tips on writing emails your customers will actually read
It’s tough: you spend time carefully crafting marketing emails only to have the majority of your recipients totally ignore them. And yet…email can generate $44 in revenue for every dollar you spend. What are you doing wrong? Possibly nothing. Consumers are getting, on average, 100 emails a day, so in some cases, it’s simply an issue of email overload. It takes a lot for your email to rise...
A guide to getting the most out of your content marketing
By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust, which makes it easier to snag qualified leads and close...