What Are The 5D’s Of Digital Marketing Concept?
To put it simply, digital marketing is advertising via digital means. It’s an inexpensive way to reach a large audience, contrasting traditional types of advertising. As an added bonus, this method boosts consumer loyalty by presenting exclusive deals and discounts. Therefore, for digital marketing to be successful, it needs active engagement from the target audience. There’s a connection to...
Three foundational components for B2B marketing in 2022
Business-to-business (B2B) marketers don’t need a crystal ball to tell them what they need in order to succeed in 2022. The signs are right in front of us. Researching, ordering and reordering are going digital no matter what product you are marketing, from software to industrial goods. Gartner, Inc. notes that 80% of B2B sales will shift to a hybrid sales model by 2025. But, it’s not that...
Email marketing predictions for 2021 to boost engagement and revenue
The email marketing industry may be nearly four decades old, but it has had an enormous impact on helping businesses generate leads. In the marketing world, the global pandemic has shaken things up but, it’s critical to pay attention to trends as a digital marketer so you can remain on top of evolving best practices without disrupting your overall marketing strategy. Since 2017, the number of...