5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots and shifts and the acceleration of various trends that were already transforming the world of digital marketing. Let’s examine five...
4 ways to build your email list
Let’s review how you can use direct mail (self-mailers and postcards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling. Cold-calling Nobody likes the idea of calling someone out of the blue. Bear with me for a moment: This strategy costs you nothing but time (or a bit of cash if you...
Budget-friendly digital marketing for small businesses in 2021
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to move forward and show our communities that we are still here. This does not require an expensive marketing campaign using money we...
Emerging trends in affiliate marketing
Affiliate marketing is a technique of digital marketing and enables the companies to earn the income online, drive sales and increase the brand awareness. This is the process by which the affiliate earns commission for promoting other’s products. Marketers offer the bonuses also for promoting the affiliate programs. Reviews play the emerging trend of affiliate marketing. The affiliate...
How surveys help you build a seamless customer support experience
When customers remain engaged with brands, an effortless transition is expected throughout all the touchpoints – be it in-person, digital channels, or both. This makes a seamless customer support experience (CX), aka omnichannel customer experience a much-expected norm. However, with the arrival of COVID-19, companies were thrown into a loop and made to revisit their approach in delivering...
How to build links for ecommerce & affiliate sites in 2021
Learn how to boost your ecommerce and affiliate site’s search visibility with link building and which approach can bring you the best results. Looking to boost your ecommerce and affiliate sites’ search visibility in 2021? Building links to your category, product, and affiliate review pages may be just what you need to seriously move the needle. But how do you get started? On February 24, I...
The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today. While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily. A cookieless reality is imminent, but advertisers can’t afford to run out the clock,...
Six ways to steer marketing in the post-pandemic world
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world. If there is one lesson we can take from 2020, it’s that life is indeed unpredictable. This hasn’t been an easy year for businesses. The pandemic brought with it extreme changes in customer behavior, unprecedented government restrictions, and an overall hostile...
How 2020 will shape future affiliate growth
If the chaos of 2020 has taught us anything, it’s that trying to predict what next year holds for the affiliate industry feels somewhat of a futile exercise. Another consequence of such a disruptive year is that it has required every business, regardless of their fortunes, to be more introspective and assess, root and branch whether they’re not only operationally resilient but nimble enough to...