Why WebOps is critical to digital marketing success
Your brand’s marketing ops department isn’t complete without WebOps. WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve...
Top Five Email Marketing Trends And Predictions For 2022
With the explosion of new technologies, email has continued to be one of the most effective marketing channels. Email is an enabler for every user introduced to the internet and continues to be a dominant channel with over 96% of users checking their email at least once a day. Email marketing may be 40 years old, older than the internet, but it is still more robust than ever. With the...
Three foundational components for B2B marketing in 2022
Business-to-business (B2B) marketers don’t need a crystal ball to tell them what they need in order to succeed in 2022. The signs are right in front of us. Researching, ordering and reordering are going digital no matter what product you are marketing, from software to industrial goods. Gartner, Inc. notes that 80% of B2B sales will shift to a hybrid sales model by 2025. But, it’s not that...
Top 10 business benefits of content marketing
Content marketing is an essential part of any marketing strategy. Here are 10 top content marketing benefits for your business. There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social and text from nearly every organization we engage with online or off. Content...
Tips for increasing online sales with ecommerce digital marketing
Boosting store sales is a common goal, but the strategies to reaching it are different. There is not a strategy or technique that fits well with every eCommerce website. Digital marketing is itself a vast that you have to venture out on multiple mediums to get customers. Covering them all may be difficult and out of budget for an online store that’s why we need to be smart enough in staying to...
How to create a newsletter that will boost clicks
Are you looking for ways to create a newsletter that will generate the highest possible amount of traffic for your website? Email marketing is not always easy, especially today. Most of the content people receive from businesses is deemed spam. With that in mind, we’re going to give you some tips on coming up with the most efficient newsletter! The Subject Line Bear in mind that any campaign...
Three digital marketing trends that can bring you closer to your customers
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will...
Should marketing emails use a ‘no-reply’ email address?
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using ‘do-not-reply’ or ‘no-reply’ in your email sending address is a bad idea. I love talking with marketers, and I do it often. They ask me great questions about email and how to do it better. But every once in a while, I get a question that makes my head explode, and I got one of...