Email marketing predictions for 2021 to boost engagement and revenue
The email marketing industry may be nearly four decades old, but it has had an enormous impact on helping businesses generate leads. In the marketing world, the global pandemic has shaken things up but, it’s critical to pay attention to trends as a digital marketer so you can remain on top of evolving best practices without disrupting your overall marketing strategy. Since 2017, the number of...
Why content still matters in the ad tech sphere
Marketers aren’t giving it as much attention as it needs Understanding your audience has always been vital to media planning and buying. Today, data-driven insights allow marketers to go beyond standard demographics and deploy much richer targeting. And with the predominance of programmatic, audience-driven planning and buying is more than at the fore. It has become standard operating...