Apple’s Exciting iPhone 15 Series Launch And Google’s Cutting-Edge Tech Revealed
In the fast-paced world of technology, anticipation runs high as Apple enthusiasts eagerly await the release of the iPhone 15 series. Recent insider reports from Forbes shed light on the new launch dates and potential features of the iPhone 15, iPhone 15 Pro, and iPhone 15 Pro Max. Additionally, Google has unveiled groundbreaking technology aimed at outshining its competition in the smartphone...
Three Unexpected Ways To Increase Digital Marketing Return On Investment
Google Ad Costs Skyrocketing While Conversion Rates Fall: Google is the undisputed king of internet advertising, with most businesses worldwide spending some of their ad budgets on PPC ads. However, the economic slowdown is coupled with an increase in Google ad costs and a decrease in conversion rates. Founder of Fullmoon digital, Derek Chew a former early Yahoo! employee, busts common digital...
Bayron Camacho Shares On The Latest Digital Marketing And Sales Tactics
A significant change in how people consume their media has been observed in the recent past. This has led most businesses to revise their digital tactics to accommodate these unpredicted changes. There are a couple of digital marketing and sales tactics your sales crew should use to help your business keep up with the fast-paced technologies. This includes using videos on social media pages,...
Local Video Marketing: 4 Ways To Win With Video
Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms. Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over...
10 Remarketing Tools For Reengaging & Winning The Conversion
Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion. Remarketing tools effectively direct advertisements to people who have already shown an interest in your business. Your team might consider remarketing as a way to reengage with customers to get them to revisit your site, this time resulting in a...
Google And The Right To Be Forgotten
The Right to be Forgotten allows people to request URL delisting on Google, but only for certain countries. Have you ever searched for yourself in Google and found information that was incorrect or outdated? It may be ancient history, and no longer reflective of who you are today, but it’s still prominently featured in Google’s search results. Everyone makes mistakes. Should a person be...
Digital ad spending outlook blows past previous forecasts
Like others, in early 2020 we found ourselves needing to adjust our digital ad spending forecasts to account for unprecedented economic uncertainty. While our initial impulse was to revise downward, by Q4 2020 we started seeing a market rebound and raised our outlook accordingly. In 2021, we made further upward revisions, resulting in a forecast that, by 2024, will be about $65 billion higher...
Three foundational components for B2B marketing in 2022
Business-to-business (B2B) marketers don’t need a crystal ball to tell them what they need in order to succeed in 2022. The signs are right in front of us. Researching, ordering and reordering are going digital no matter what product you are marketing, from software to industrial goods. Gartner, Inc. notes that 80% of B2B sales will shift to a hybrid sales model by 2025. But, it’s not that...