How to Ensure Success With Your Growth Marketing Plan in 2023
Growth marketers are about boosting their businesses through tangible results. And while that usually means sales, success can also look like higher customer retention numbers and more qualified leads. These outcomes don’t just happen. They’re the result of precise plans and well-executed strategies. However, plans and strategies often need revisiting and fine-tuning. A critical component of...
Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall but fails to...
Budget-friendly digital marketing for small businesses in 2021
In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?” Now, it’s time to move forward and show our communities that we are still here. This does not require an expensive marketing campaign using money we...
How surveys help you build a seamless customer support experience
When customers remain engaged with brands, an effortless transition is expected throughout all the touchpoints – be it in-person, digital channels, or both. This makes a seamless customer support experience (CX), aka omnichannel customer experience a much-expected norm. However, with the arrival of COVID-19, companies were thrown into a loop and made to revisit their approach in delivering...
Don’t close your restaurant !: Better put it online
The new normal will increasingly rely on digital. Do you already have a plan? 2020 has meant a challenge for restaurants and businesses, who saw in home delivery applications an option to continue with their business; However, the solution led -in many cases- a new headache, when entering a totally different cost structure, with commission payments of up to 30%, without having access to data...
5 ways to grow your customer base organically
During trying times, new customers can be your lifeline. As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of...