Best practices: blending inbound marketing and account-based marketing strategies
Digital technology has revolutionized how we live, work, learn and interact with others. Ethically speaking, you want your business to use the digital experience as a positive way to connect with your audience. There is a reason why people want to get rid of cookies. The digital experience has become cluttered with fluff. For businesses, breaking through the excess noise has increasingly...
Digital transformation is no longer a buzzword. It’s an imperative.
The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. In what can now be best described as a prescient moment, Razorfish...
What the big mobile app players will be doing (more of) in 2019
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation. As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile app developers/publishers to acquire (and retain!) those users. Below are six of the most important shifts in...