5 things you need to know about video marketing
Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail. You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as...
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, ‘intelligent’ content that will really move the needle. Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen to number one, in terms of consumer use and...
4 simple tips for finding your brand’s voice
Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively affects the overall brand voice is problematic. Whether it’s a leaked video of a CEO...
How to train your B2B customer support team to build a loyal customer base
Building trusting customer relationships takes time and constant interaction, and there is no “one-size-fits-all” solution. In B2B, your customer is your most important asset. Not only do you rely on them to keep current operations successful, you lean on them as references to potential customers so your business can continue to thrive in the future. Building these trusting...
How to run a successful native advertising campaign
Each and every minute of the day, blog writers publish 1,400 new posts, Facebook users share 2,460,000 pieces of content, and Twitter users tweet 277,000 times. Enough to make your eyes glaze over, isn’t it? Internet users are relentlessly publishing content, and in order for it to be seen, it not only has to cut through the noise—it also has to get in front of the right people. For this...
The future of advertising
Alex Hertel & Philipp Hertel, Co-Founders of Xperiel explain how with today’s mobile audience, marketers need to realize that the future of advertising, especially on mobile, needs new and original approaches in order to be relevant Back in 2007 and 2008 when the iOS and Android smartphone platforms were still in their infancy, it became clear that something really big was about to happen....
5 reasons micro-influencers shouldn’t be ignored
Get better engagement and a more targeted audience while spending less on your marketing budget. There is a good chance you have heard of influencer marketing — it’s a highly effective way to drive sales far more effectively than traditional online marketing. But, you don’t need a Kardashian to run a successful influencer marketing campaign. Using micro-influencers with smaller, more...
4 tips for a successful content strategy
As marketing evolves into a targeted, data-centric field, it’s more important than ever to ensure that your content has a strong presence. Many businesses, especially small businesses, struggle to keep their content marketing strategy on track. With constantly changing trends in social media, influencer marketing and other media, it can be hard just to determine a strategy, let alone...
Data doesn’t lie: Programmatic advertising is on the rise
Programmatic advertising is big. And it’s only getting bigger. But with this growth, however, comes a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different… Programmatic advertising is big. And it’s only getting bigger. But with this...