how to make a successful website: 11 critical factors
We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand. Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity. Good websites consider the visitor first, provide a great user experience, and...
Achieving holistic attribution is more a journey than a goal
Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult—but more marketers continue to work on...
SEO is a team sport – the different roles that go into SEO
A lot of entrepreneurs, marketing companies, and businesses mistake SEO as a one-time, one-click solution to their search engine problems. That cannot be further from the truth. Even if you did read through the latest edition of SEO for Dummies, it’s still not enough. SEO or search engine optimization requires that you constantly improve, constantly adapt, and constantly optimize your content...
How publishers should evaluate the post-cookie options
When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies. According to a December 2020 Lotame survey, six in 10 US marketers said that multiple identity solutions would be needed, so...
5 copywriting tips for affiliate marketers
Affiliate marketing is still going strong in the world of marketing. However, the competition is more fierce than ever. There are PPC (pay-per-click) ads, social media ads, CPC (cost-per-click), and of course, the growing number of affiliate partnerships. So, how can you empower your affiliate marketing to succeed in the competitive digital marketing society? Amazing copy is the solution....
How to avoid social media “pods” and still build an audience
There are better ways to grow your following. In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible to create a niche or topic pod, find followers and then ask them to participate actively. It...
Transforming to win with digital ads
Is there any doubt that radio is the best and most cost-effective reach medium ever created? For many decades, radio broadcasters have made a can’t-miss pitch to advertisers: although they are focused on one primary tactic (the linear broadcast), it is a highly differentiated, high-value product with great reach in a given geography. Most radio stations can point to a long and proven track...
How SEO and PPC can work together to drive traffic and conversions
Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both of them. SEO is better because the results last longer. In PPC, when you stop...
Study finds digital advertising is crucial to SMEs during covid-19
UK – Small and medium-sized enterprises (SMEs) believe that digital advertising is crucial to the future of their business during the Covid-19 pandemic, according to research from the Interactive Advertising Bureau (IAB). The study, called Powering up, found that 64% of the almost 1,200 businesses surveyed were concerned about the future of their business, and half of all the businesses...