How to use guest posts to establish your professional creds
When it comes to establishing your professional credentials through digital marketing, few methods can match the effectiveness of guest posting. Contributing content to trusted, relevant sites will increase your brand exposure and establish you as a thought leader in your field. Why is guest posting so powerful? Is the effort to search for suitable sites, reach out to site owners, and write...
4 ways to create deeper connections with e-commerce customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the business of selling products — you’re in the people business. People don’t buy products. They look for solutions to their problems and answers to their questions. They look for ways to be better versions...
Is getting new customers through search engines hard? Try the following options
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online....
5 can’t-miss e-commerce personalization ideas
It’s time to move beyond mere product recommendations. Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that...
What are the advantages of choosing elevator marketing
It helps to raise consumer awareness about the brand, products, and services.it is most efficient because these ads are placed in the lifts and the lifts have very rare distractions so the people in the lift will focus on the ads only Marketing and advertising are those tools without which any business cannot survive these days. The competition is really high and the use tools help one to...
Why is no one reading my company blog? 4 possible reasons
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...
5 non-technical ways to make a world of difference to digital advertising
A friend working in a marketing agency recently asked me if there is any simple and non-technical way to optimise native advertising campaigns, given that major native advertising platforms are still quite new to marketers. As a performance marketer transitioning from managing accounts on Google and Facebook to now working in a native advertising company, I can empathise with the pain of...
The 3 biggest factors that maximize your business’s valuation
Why the right people, assets and revenue predictions will matter most to investors. Many entrepreneurs dream of selling their business one day for a life-changing sum of money. In the shorter term, they may want to raise money from investors and get the best possible valuation to reduce the amount they dilute their own ownership. There are dozens of way to calculate a credible valuation in...
12 predictions for SEO in 2020
As more and more webmasters and entrepreneurs are starting to understand what it takes to succeed in today’s marketplace, online marketing competition continues to grow. If you’re running a website today, you need to constantly upgrade its marketing and performance in order not to fall behind. What does that mean? Well, there are two important aspects that you must consider when it comes to...