How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing prejudice. Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm gives you an answer without any explanation of how it came to that conclusion. It does not show its work; you...
How to boost mobile app downloads and motivate holiday shoppers
As retailers scramble to finalize their plans and offers for the 2019 peak holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. You need to make sure your apps will not only deliver performance and the customer experience shoppers have come to expect, but find ways to increase app downloads prior to Thanksgiving and Black Friday. Despite...
The effects of social media platforms on small businesses
We live in a world where places are rated based on how “Instagrammable” they are. Thousands of people around the world share similar content on social media platforms, calling themselves “influencers” and asking for special treatment just because other people on the same social media platforms pushed the “following” button. Ads are being pushed into your newsfeed using complicated algorithms,...
Why is PPC advertising good for ecommerce businesses?
Pay-per-click (PPC) advertising is one of the usual models of online advertising and is a favorite of both large and small businesses alike. Therefore, as an ecommerce business, you need to pursue the kind of advertising that is regularly backed by data, easy to scale, and gives you a great ROI. PPC advertising meets these criteria. In this post, we will explore further how PPC works and why...
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve CX. Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as...
Tips to diversify for long-term PPC search marketing effectiveness
This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform. Pay-per-click search engine advertising is great for generating short-term profits from internet businesses, but with the difficulties in finding good long-term online advertising platforms, more and more PPC advertisers are seeing...
4 big tips to make your brand more memorable & appealing
I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended product and then, when I’m at the point of sale, searching for the best price so I can complete my purchase. For many items, I have found that my choice of a wide variety of retailers is not down to the cheapest...
How to prime your new e-commerce platform for success
Don’t be under the misconception that building an e-commerce store is the most important part of your task as a founder. In fact, your job has just begun. Digital marketing is vital to create exposure, to attract customers, build their trust and engage with them. It’s a blueprint for your online portal. There’s a lot of data proving the importance of attracting and retaining customers for...
6 tips you need to get SEM forecasting right
Forecasting is one of those… things. There’s a myriad of thoughts running through your mind. Each thought casting doubt in the accuracy of your glorified guess. Do I aim low or high? What if I’m wrong?!? What is competition going to do this year? There are so many unknowns, how can I predict what’s going to happen when I’m not a wizard? You have far more information available than you can...