Video driving growth of non-social native advertising
While the walled gardens of social-media giants still comprise a disproportionate share of digital advertising spend, non-social native advertising is rising at a rapid pace, driven largely by video. That is a key takeaway from a new report from ad tech firm TripleLift. TripleLift’s 2018 Native Trends Report found that non-social native advertising was growing at almost twice the rate of...
Shaping the future of native advertising
Adyoulike chief executive officer and co-founder, Julien Verdier believes that there is a new revolution coming, particularly with mobile and being able to replicate the social platform experience on mobile and open web. At Cannes Lions 2018, Verdier said: “That’s why we are scaling the product and creating a lot of new exciting products at the moment inspired by stories, mobile...
Brands advertise more effectively with native
Native advertising is everywhere. It’s the hottest new method of digital marketing, and it’s getting through to consumers where traditional methods of advertising haven’t for years — And, wait for it… Advertisers are actually seeing results. So, what is this miracle method? Well, people seek to ignore advertisements. It’s what we do. It doesn’t even take...
Native advertising: A meaningful way to break through the clutter
Anyone who runs in marketing circles has probably heard the phrase “banner blindness”, and most people (marketing circles or not) suffer at least occasionally from the phenomenon. Banner blindness refers to the fact that consumers today are so inundated with display advertisements, particularly during online content browsing, that they’ve both consciously and subconsciously started to tune...