Three Unexpected Ways To Increase Digital Marketing Return On Investment
Google Ad Costs Skyrocketing While Conversion Rates Fall: Google is the undisputed king of internet advertising, with most businesses worldwide spending some of their ad budgets on PPC ads. However, the economic slowdown is coupled with an increase in Google ad costs and a decrease in conversion rates. Founder of Fullmoon digital, Derek Chew a former early Yahoo! employee, busts common digital...
how to make a successful website: 11 critical factors
We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand. Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity. Good websites consider the visitor first, provide a great user experience, and...
Digital marketing 101: What small businesses need to know
Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. (In fact, 95% of small businesses plan to increase spending on digital marketing this year.) But to get the best results, it’s important to understand digital marketing and keep up with digital marketing...