E-commerce: The Future Of Shopping
In recent years, the rise of e-commerce has revolutionized the way we shop. With the ability to purchase goods and services online, e-commerce has made shopping more convenient, accessible, and efficient. The growing popularity of e-commerce has also had a profound impact on the way businesses operate, with an increasing number of companies moving their operations online to take...
Finding Your Target Audience Through Social Media
Today, influencer and content creator are two of the most sought after jobs. Not everyone can go viral, but everyone can make an impact. In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are not far behind. For...
10 trends for digital marketing in 2022
Where is digital marketing headed in 2022? Here are ten trends from a panel of digital marketing experts: 1. Trend: Email Most Important Channel. Melissa Sargeant, CMO of Litmus, believes three trends have contributed to the prioritization of email: personalization, automation, and privacy. She anticipates tactics like dynamic and interactive email content, AMP for email, and new...
Top 10 business benefits of content marketing
Content marketing is an essential part of any marketing strategy. Here are 10 top content marketing benefits for your business. There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social and text from nearly every organization we engage with online or off. Content...
5 scrappy marketing strategies when you don’t have a budget
Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service. While advertising on a limited budget is challenging, it is not impossible. And in fact, when you have to get creative, sometimes the out-of the-box thinking and tactics required, can yield some big results. You may not have the budget of the big...
Email marketing predictions for 2021 to boost engagement and revenue
The email marketing industry may be nearly four decades old, but it has had an enormous impact on helping businesses generate leads. In the marketing world, the global pandemic has shaken things up but, it’s critical to pay attention to trends as a digital marketer so you can remain on top of evolving best practices without disrupting your overall marketing strategy. Since 2017, the number of...
Tips for increasing online sales with ecommerce digital marketing
Boosting store sales is a common goal, but the strategies to reaching it are different. There is not a strategy or technique that fits well with every eCommerce website. Digital marketing is itself a vast that you have to venture out on multiple mediums to get customers. Covering them all may be difficult and out of budget for an online store that’s why we need to be smart enough in staying to...
A detailed guide for event management online
With the Covid pandemic, in-person events have significantly declined. Yet, the reality is that work and networking have to continue as usual. Event managers have had to resort to digital platforms to host events. One thing working in their favor is the tons of technological innovations to help with tasks. Such include video conferencing facilities, registration, and database management...
3 tips for small businesses to use digital marketing
The past year has been challenging for everyone, and it is especially true for small businesses. However, the crisis can always be turned into new opportunities. The good news is that consumers are starting to use more online tools to search for local businesses, so business owners can migrate their products and services online to reach more customers. That being said, a great tool or service...