Startup content marketing: succeed with focus, quality & consistency
Content marketing for startups requires a focused, flexible strategy and clever implementation. See expert tips and advice for success. The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is the thing – the bar is higher than ever before. A short blog post...
7 key points of using digital technology in marketing services for success
Digital advertising services help you improve your organization online via search, social media platforms, and also paid networks. Unlike standard methods such as print media or television digital advertising and marketing solutions just concentrate on electronic channels utilizing data. A lot of great electronic advertising and marketing platforms like Digital Marketing Solutions supply...
how to make a successful website: 11 critical factors
We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand. Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity. Good websites consider the visitor first, provide a great user experience, and...
5 reasons why everyone is moving their website to WordPress
WordPress is a popular platform that powers more than one-third of the world’s websites ranging from small blogs to professional sites like Skype and Microsoft. It is among the top three most used site building packages; the other two are Joomla and Drupal. WordPress is available to download for no cost and easy to use. This holds true not only for experts but also for beginners. In recent...
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing. One of the most creative and innovative social media accounts for a business is Wendy’s. Across their social media platforms, but particularly their Twitter account, the fast-food restaurant has been known for its biting tweets against competitors and followers purposefully asking to be roasted for a laugh. No burger joint is safe...
SEO is a team sport – the different roles that go into SEO
A lot of entrepreneurs, marketing companies, and businesses mistake SEO as a one-time, one-click solution to their search engine problems. That cannot be further from the truth. Even if you did read through the latest edition of SEO for Dummies, it’s still not enough. SEO or search engine optimization requires that you constantly improve, constantly adapt, and constantly optimize your content...
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots and shifts and the acceleration of various trends that were already transforming the world of digital marketing. Let’s examine five...
How to measure content success at every stage of the funnel
Content is everywhere – in your emails, on your website, on your blog, even on your social media channels. We’re often guilty of churning out content just because we know we have to, with no regard to the why. Why are you writing and publishing? How does every piece of content you put out there help you meet your business goals? Content can fulfill a lot of roles and help you meet a lot of...
Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall but fails to...