5 tips to make email marketing more creative
Email marketing is one of the founders of digital marketing and is still an effective way to improve your business. Even in this age of social media mania, 91% of all email users worldwide check their emails at least once every day. The challenge is to attract the attention of the recipient who receives at least dozens of emails each day. This need to stand out has made marketers,...
6 keys to branding your business
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers. So, where do you start? 1. Know Your Buyer Persona Who are you...
How to get your social media followers to do your video marketing for you
In 2019, at least 80% of time spent online will involve either watching or sharing a video. Eighty percent. Put another way, eight out of every ten people you see on the subway, in the gym, or waiting for a table at a restaurant on their phones could be in the midst of consuming video content. That isn’t exposure you want to miss out on. According to Forbes, 90% of people claim video can help...
How to be really good at Digital Marketing in 2020?
With digital trends growing YoY and newer technologies and experiments being tested out in the industry, Digital marketing is bound to take up a larger share in the coming years. With the search engine giant, Google testing out new approaches such as shopping tab to increase customer experience and leveraging buying intent, E-commerce players like Amazon increasing priority to marketplace,...
7 ways to engage customers online
You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a low-risk cash pipeline. Short-term working capital loans help you overcome barriers to engaging with customers online. You can use working capital loans to: • Hire a...
Expert tips for how to maximize your impact on the top 3 social media platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it? Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge,...
How to reach consumers while protecting their privacy
Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to...
The fundamentals of influencer marketing
Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The promotion by an influencer is created either entirely by them or with your help, and the content can be in the form of a: Social media post Blog...
Brands advertise more effectively with native
Native advertising is everywhere. It’s the hottest new method of digital marketing, and it’s getting through to consumers where traditional methods of advertising haven’t for years — And, wait for it… Advertisers are actually seeing results. So, what is this miracle method? Well, people seek to ignore advertisements. It’s what we do. It doesn’t even take...