Why WebOps is critical to digital marketing success
Your brand’s marketing ops department isn’t complete without WebOps. WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve...
Top 10 business benefits of content marketing
Content marketing is an essential part of any marketing strategy. Here are 10 top content marketing benefits for your business. There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social and text from nearly every organization we engage with online or off. Content...