Content Marketing For Small Businesses: Reasons To Have A Focal Point On Interactive Content
Let’s face it: There is too much content out there. No matter what topic you’re interested in, you can find an endless supply of content on that subject. The internet has become a go-to source for everything from the latest news to tips on fixing a clogged sink. This is why an overload of content is one of the biggest challenges facing marketers today. With so much noise online, it...
Local Video Marketing: 4 Ways To Win With Video
Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms. Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over...
10 Remarketing Tools For Reengaging & Winning The Conversion
Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion. Remarketing tools effectively direct advertisements to people who have already shown an interest in your business. Your team might consider remarketing as a way to reengage with customers to get them to revisit your site, this time resulting in a...
Why WebOps is critical to digital marketing success
Your brand’s marketing ops department isn’t complete without WebOps. WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve...
Google And The Right To Be Forgotten
The Right to be Forgotten allows people to request URL delisting on Google, but only for certain countries. Have you ever searched for yourself in Google and found information that was incorrect or outdated? It may be ancient history, and no longer reflective of who you are today, but it’s still prominently featured in Google’s search results. Everyone makes mistakes. Should a person be...